Promotional marketing is a series of studies carried out to increase the permanence and impact of marketing activities, to ensure that the message given to the target audience is more effective, memorable and long-lasting. The purpose of the promotion is to increase customer satisfaction, retain the acquired customer and gain new customers.
Promotion is a very effective activity to promote both products and services to target audiences and increase retention. The promotion may be the product/service itself, as well as accessories, pens, notebooks, t-shirts, hats, etc. encompasses a wide range of products.
As a part of corporate identity, the selection of promotional products is also very important. Choosing the right promotional product according to the field of activity, target audience and message will affect the efficiency of the promotional work and the conversion of the campaign.
Today, many companies carry out seasonal or year-round promotional activities. A properly planned promotional work in accordance with the structure of the target market and consumer behavior not only provides brand awareness, but also has a sales-increasing effect. Brands look for opportunities to remind their customers of themselves. From New Year's to Valentine's Day, from national and religious holidays to special days, it is very important to remind the consumer about the brand, to arouse the desire to buy and to be memorable.
How to Choose a Promotional Product?
Promoting your business with special promotional products is a long-term process and will enable you to generate profitability and profit by creating a new business source. About eight out of 10 people today own one to 10 promotional items. 53% of these people use promotional products on a weekly basis. By re-establishing contact with your branded products, people become familiar with your business. Still, filling your audience with free promotional items featuring your logo isn't always effective. One in five people throw away promotional items they don't want. Will people use your branded items on a regular basis or just toss them in the drawer of unused items? Promotional products are only valuable to you – the business owner – when they provide a return on investment. Always choose promotional products for your customers that are useful for them to use. So how?
Have a Clear Purpose in Mind
Know what you want to achieve before going into your marketing budget. Otherwise, you can spend money on promotional items that no one really wants. What is your ideal result for a promotional campaign? Are you trying to increase brand awareness in your area or provide people with a new product/service? Looking to acquire several high-value customers within a given time frame?
Designing personalized promotional items is a smart way to target a niche market when you have high-end products or a highly refined audience. On the other hand, simple, low-cost promotional items make sense to spread brand awareness among a general audience. In the US alone, about 90% of people remember who gave them a promotional t-shirt. These types of products are attractive and visual, making them the perfect choice to reach as many people as possible.
Start with Popular Product Categories
In many ways, you have unlimited options for creating custom promotional items. Coca-Cola once installed free encouraging words "happiness" vending machines around the world. Of course, a small business wouldn't go to such extremes, but it's possible to create branded products of almost any item. However, it can take a lot of trial and error to find a ready-to-use promotional product that delivers the results you want. Meanwhile, be inspired by popular products with high success rates across various customer segments.
The 2019 US Global Advertising Specialties Study revealed useful information about promotional products that people love.
people in usa
58% have promotional t-shirts
53% own promotional mugs and thermoses
50% have promotional bags, writing instruments or outerwear
45% have promotional USB drives
41% own hats and berets
41% own promotional pens, notebooks, organizers and desktop products
29% have promotional calendars
Choose the product that offers your customers the most functional value for them.
Try to find an option related to your industry for greater impact. If your customers are mostly business professionals, they may find desktop products and USB drives more useful than the shirt.
Learn All About Your Audience
The more you understand about your customers, the easier it is to make a lasting impression that will keep your business in mind. Factors such as age, gender, family status and occupation, the value of customers' promotional items
