The PPAI did a study in 2009 to find out how people use promotional products for marketing. The association included the findings in its 2010 Promotional Products Fact Sheet, which it distributed at the 2011 PPAI Expo. Here are the top 10 uses:
1. Brand awareness
2. Tradeshows
3. New customer/account generation
4. Dealer/distributor programs
5. Public relations
6. Employee relations and events
7. Not-for-profit programs
8. New product/service introduction
9. Employee service awards
10. Customer referrals
How do YOU use them? Any good marketing ideas?
By Elaine Fogel